jewishmafia
11-05-2009, 06:06 PM
A war of words recently broke out between AMD and nVidia over Eidos using nVidia's code for Anti-Aliasing (http://en.wikipedia.org/wiki/Anti-aliasing) implementation in Batman: Arkham Asylum. There is a large discussion going on over at various Internet forums, but we decided to take a deep breath and get to the bottom of Batmangate.
In the past 48 hours, we talked with Chris Hook [Senior Manager Public Relations, AMD], Richard Huddy [WW Developer Relations Manager, AMD], Bryan Del Rizzo [GeForce Public Relations Manager, nVidia] and Brian Burke [Public Relations Manager, nVidia]. We have also discussed the situation with Tim Sweeney, the creator of the game engine and three game developers who commented on the matter under the condition of anonymity. In order to keep the matters unbiased, one developer comes from a team which recently released a The Way It's Meant To Be Played title that scored excellent reviews and runs great on both ATI and nVidia hardware. In fact, runs on ATI's Eyefinity technology even though the developer didn't work with ATI on implementation of Eyefinity. The second developer is working on a DirectX 11 title set to be released in 2010. And finally, the third developer may even come on-the-record [in that case, we'll update the article].
http://brightsideofnews.com/news/2009/11/4/batmangate-amd-vs-nvidia-vs-eidos-fight-analyzed.aspx
I have personally been a part of this dialogue and i can tell you that the biggest problem here lies in the fact that AMD has very limited developer relations when it comes to working with game developers to make sure that their games run well on their hardware and sending them hardware/engineers to solve problems like nvidia does.
In the past 48 hours, we talked with Chris Hook [Senior Manager Public Relations, AMD], Richard Huddy [WW Developer Relations Manager, AMD], Bryan Del Rizzo [GeForce Public Relations Manager, nVidia] and Brian Burke [Public Relations Manager, nVidia]. We have also discussed the situation with Tim Sweeney, the creator of the game engine and three game developers who commented on the matter under the condition of anonymity. In order to keep the matters unbiased, one developer comes from a team which recently released a The Way It's Meant To Be Played title that scored excellent reviews and runs great on both ATI and nVidia hardware. In fact, runs on ATI's Eyefinity technology even though the developer didn't work with ATI on implementation of Eyefinity. The second developer is working on a DirectX 11 title set to be released in 2010. And finally, the third developer may even come on-the-record [in that case, we'll update the article].
http://brightsideofnews.com/news/2009/11/4/batmangate-amd-vs-nvidia-vs-eidos-fight-analyzed.aspx
I have personally been a part of this dialogue and i can tell you that the biggest problem here lies in the fact that AMD has very limited developer relations when it comes to working with game developers to make sure that their games run well on their hardware and sending them hardware/engineers to solve problems like nvidia does.